2/21 Technical elements incorporated (Planning)

 Technical elements incorporated (Planning)...

        Our opening scene will consist of Nick Wayne -The main character and protagonist- escaping school mid day. In order to contribute to this scene to make it more intense, we will add various sound effects. These sound effects will ultimately engage our audience, deliver adequate information, evoking emotional response. The various sound effect used will fully emphasize what is on the screen and indicate the overall intense mood of the scene. We will also be adding intense background music while the character is in full action, running away from the security guards at school. The background music will be incorporated so that the audience feels a certain way about Nick as they can relate to him in some way. The audience will subconsciously create a perspective about the film overall as it creates a mix of emotions. As for costume, our main character Nick, will be wearing modern day clothing to school -ripped jeans, hoodie, piercings,-. For lighting, the school will be shown dark and gloomy with little natural lighting. When Nick steps outside, the bright sunlight will shine on him and it will give a refreshing feeling.  

 

Plot Aspect 2/19

 Plot Aspect (Nick's running scene) 2/19

        After my partner and I developed the characters background and characteristics, we decided to further come up with the upcoming plot in the opening scene. The preview will show Nick escaping school. He will be facing modern day school obstacles like security guards, cameras, and teachers that get in his way. As this is going on, the audience thinks that Nick is probably new at this and isn't typical for someone to be doing something so rebellious, but as the scene continues, the audience realizes that this is Nick's life, and this is just one of the things he typically does on his day to day life. As for the plot, when Nick is running, his friends help him escape school as they slow down the security guards when they see that Nick has trouble climbing the fence. This specific scene creates an overall intense mood. 

Character 2/18

 Oscar Wayne...

        Oscar Wayne. A rebellious teenager- the protagonist of our film- who is facing obstacles in order to skip school and continue his stress-free life. My partner and I decided that the film would take place in the modern world, therefore he will look like the typical high schooler from the 2020s -ripped jeans, backwards cap, charming and thoughtful to his fellow peers-. He is described as tall, slim but somewhat fit, dirty blonde hair, and very intellectual, but he doesn't try his hardest in school. Oscar Wayne gets away with things pretty easily, and this is because of his traumas at home. For instance, his mom left when he was little, and his dad is abusive at times when he's home -he's barely home-. This further develops Oscar's care-free lifestyle, rebellious characteristics as he seeks adventure while fulfilling the journey of skipping school. The opening scene of our project will develop Oscar's rebellious characteristics as the audience will feel a tense mood; this is just his typical day to day life.

 

Brainstorming 2/17

 Brainstorming...

        After some time brain storming with my partner, we have decided to work with a teen adventure film. In other words, our opening scene will include the main character who is a teenager seeking adventure, developing a fulfilling journey by skipping school one day, through the point of view of an adolescent and showing his behavior. We have taken a bit of inspiration from the movie "Ferris Bueller's Day Off" to create a concept and make it modern.  We have concluded that we want to create a scene magnifying the hopes, dreams, and greatest fears for the future of the adolescent character throughout film, especially in the specific scene. It will be evident in the visual interest that the school will have a gloomy, dark and dull filter, but as he steps outside of school, a bright visual is shown right away. This also incorporates how our main character feels about school and how he feels as soon as he leaves.

Transitioning into portfolio project

 2/13. Transitioning into the portfolio project

        After discussing and going over different blogging techniques and the overall portfolio project that we will be working on for the rest of the semester, I was mentally prepared to start this project and finish this year strong. I ultimately knew that I had to gather all the knowledge I had been working on all year and use it in this final project. Techniques such as angles, camera shots, sounds effects, mise-en-scene, etc. will be put altogether into one final project. I knew that to have a better overall result with the project, I had to work with a partner that was adequate and diligent; that is why Natalie -my classmate- will work with me along this whole process. We agreed that to start the project, we wanted to develop a character through a fast paced scene, intense background music, and we really wanted to gain attention from the audience with our introduction. 

Music Marketing Blog #2- Veronika Gonzalez

 Since the music marketing project is finally completed, I will be discussing the behind the scenes on what my team and I were able to achieve. 

        One may think that making a music video with full analysis behind it for a "pop genre" song is easy many not fully understand the process. This process was far from easy -and time consuming- yet had a great outcome. As my group and I were working on the music marketing process for an Indie Pop artist, we had to fully research and analyze what Indie pop truly was. We concluded that Indie pop is becoming more well-known due to its recreation of the generic indie pop sound; it's becoming increasingly admired as the popularity with this genre continues to grow. Primarily, we acquired that our artists' target audience would be young adults, ages 16-21. It was safe to say that artists from this genre gained a lot of attention on social media platforms like Instagram and Tik-Tok. To further expand our knowledge, my group and I conducted more research on two case studies -artists from Columbia Records and RCA records- on musicians like Tyler the Creator, Harry Styles, SZA, and Chris Brown. We further studied their marketing approaches they used as online strategies to attract the public. After gathering more information and ultimately concluding to fully take advantage of social media platforms to engage with an audience, my team and I started to brain storm unique ideas to further our artist's career.

        Initially, as the first step of our marketing process for our Indie Pop artist, we decided to come up with an artist name: "Rye". We chose this name because of how simple it is to pronounce- it's a very short concept, and his fans will think of this as a nick name in order to feel closer to our artist.- As my team and I kept brainstorming about his big debut single and how we were going to get it out there, we had made him an Instagram and Tik-Tok account where would be posting pictures and interacting with lots of his fans. This certainly created a friendly atmosphere, where he was comfortable posting online and his fans were comfortable interacting with him as well. The team decided to post "snippets" or mini trailers of his upcoming music video with the date of when it drops via Instagram and Tik-Tok; this had the fans going crazy. As they waited for the song and video to drop, he gained more fame as more and more people started following him and demanded the release as soon as possible.During this time we saw lots of fan reactions. Additionally, it informed the public when songs will be released while getting fans excited.

        For the music video of his first hit single, the marketing team decided it would be a great idea to incorporate how "Rye" fell in love with music int he first place. We filmed the music video in his home town, where he came from, and how his love for music has made him the pop star he is today. This method had surely allowed fans to get to know our artist before the fame, and how his passion for music has changed his life. After the music video was fully filmed, edited, and practically ready to be released,

"Rye" went live on Instagram to get the fans even more excited while teasing the song, and engaging with fans a lot more as well. Again, this had created a great, friendly image for him. On the Instagram live, he also announced that he will be doing a meet and greet pop up very soon in his home town, giving away his new collection of his merchandise.

         My team decided to drop his song and music video two weeks after it was previewed on social media platforms. On March 4th at midnight, the song and music video was released and distributed through Youtube, Apple Music, and Spotify. After we had fans going crazy for the drop of the song and music video, our marketing process doesn't stop there. We had our artist post a special dance with his song in the background, creating a Tik-Tok dance trend; this promotes the song to even more people as they would like to hop on the dance trend with the song! Posting pictures of the "behind the scenes" of the music video will be a way for our artist thanking his fans for making his passion for music a blessing in his life; we believe this is a great marketing technique to keep engaging with his fans throughout his career. 

        Overall, this project was a great learning experience that will help me with my portfolio project soon. 

Music Marketing- Veronika Gonzalez

 Being that Pop is a genre of popular music, my marketing team and I have decided to take advantage of this opportunity to blow up an upcoming artist through social media. Here's how it's going...

   My group and I are currently working on the music marketing process for an Indie Pop artist. Indie pop is becoming more well-known due to its recreation of the generic indie pop sound; it's becoming increasingly admired as the popularity with this genre continues to grow. First and foremost, we concluded that our artists' target audience would be young adults, ages 16-21. Artists from this genre gain a lot of attention on social media platforms like Tik-Tok and Instagram. For the first step of our marketing process for our Indie Pop artist "Rye", my team decided to post "snippets" or mini trailers of his upcoming music video with the date of when it drops via Instagram and Tik-Tok- which we have created, and currently manage-. This engages his audience and we see lots of fan reactions. Additionally, it informs the public when songs will be released while getting fans excited. However before the song is released, our artist goes live on Instagram to get the fans even more excited while teasing the song, and engaging with fans a lot more as well. This creates a good, friendly image for our artist. On the Instagram live, he also announces that he will be doing a meet and greet pop up very soon in his home town, giving away his new collection of his merchandise.

    For the first music video release, we have decided to recreate the story of how our artist truly fell in love with music and performing. This certainly allows fans to get to know our artist before the fame, and how his passion for music has changed his life. My group decided to drop his song and music video two weeks after it was previewed on social media platforms. On March 4th at midnight, the song and music video was released and distributed through Youtube, Apple Music, and Spotify. 

    After we have fans going crazy for the drop of the song and music video, our marketing process doesn't stop there. We will have our artist post a special dance with his song in the background, creating a Tik-Tok dance trend; this promotes the song to even more people as they would like to hop on the dance trend with the song! Posting pictures of the "behind the scenes" of the music video will be a way for our artist thanking his fans for making his passion for music a blessing in his life; we believe this is a great marketing technique to keep engaging with his fans throughout his career.