Since the music marketing project is finally completed, I will be discussing the behind the scenes on what my team and I were able to achieve.
One may think that making a music video with full analysis behind it for a "pop genre" song is easy many not fully understand the process. This process was far from easy -and time consuming- yet had a great outcome. As my group and I were working on the music marketing process for an Indie Pop artist, we had to fully research and analyze what Indie pop truly was. We concluded that Indie pop is becoming more well-known due to its recreation of the generic indie pop sound; it's becoming increasingly admired as the popularity with this genre continues to grow. Primarily, we acquired that our artists' target audience would be young adults, ages 16-21. It was safe to say that artists from this genre gained a lot of attention on social media platforms like Instagram and Tik-Tok. To further expand our knowledge, my group and I conducted more research on two case studies -artists from Columbia Records and RCA records- on musicians like Tyler the Creator, Harry Styles, SZA, and Chris Brown. We further studied their marketing approaches they used as online strategies to attract the public. After gathering more information and ultimately concluding to fully take advantage of social media platforms to engage with an audience, my team and I started to brain storm unique ideas to further our artist's career.
Initially, as the first step of our marketing process for our Indie Pop artist, we decided to come up with an artist name: "Rye". We chose this name because of how simple it is to pronounce- it's a very short concept, and his fans will think of this as a nick name in order to feel closer to our artist.- As my team and I kept brainstorming about his big debut single and how we were going to get it out there, we had made him an Instagram and Tik-Tok account where would be posting pictures and interacting with lots of his fans. This certainly created a friendly atmosphere, where he was comfortable posting online and his fans were comfortable interacting with him as well. The team decided to post "snippets" or mini trailers of his upcoming music video with the date of when it drops via Instagram and Tik-Tok; this had the fans going crazy. As they waited for the song and video to drop, he gained more fame as more and more people started following him and demanded the release as soon as possible.During this time we saw lots of fan reactions. Additionally, it informed the public when songs will be released while getting fans excited.
For the music video of his first hit single, the marketing team decided it would be a great idea to incorporate how "Rye" fell in love with music int he first place. We filmed the music video in his home town, where he came from, and how his love for music has made him the pop star he is today. This method had surely allowed fans to get to know our artist before the fame, and how his passion for music has changed his life. After the music video was fully filmed, edited, and practically ready to be released,
"Rye" went live on Instagram to get the fans even more excited while teasing the song, and engaging with fans a lot more as well. Again, this had created a great, friendly image for him. On the Instagram live, he also announced that he will be doing a meet and greet pop up very soon in his home town, giving away his new collection of his merchandise.
My team decided to drop his song and music video two weeks after it was previewed on social media platforms. On March 4th at midnight, the song and music video was released and distributed through Youtube, Apple Music, and Spotify. After we had fans going crazy for the drop of the song and music video, our marketing process doesn't stop there. We had our artist post a special dance with his song in the background, creating a Tik-Tok dance trend; this promotes the song to even more people as they would like to hop on the dance trend with the song! Posting pictures of the "behind the scenes" of the music video will be a way for our artist thanking his fans for making his passion for music a blessing in his life; we believe this is a great marketing technique to keep engaging with his fans throughout his career.
Overall, this project was a great learning experience that will help me with my portfolio project soon.
No comments:
Post a Comment