Being that Pop is a genre of popular music, my marketing team and I have decided to take advantage of this opportunity to blow up an upcoming artist through social media. Here's how it's going...
My group and I are currently working on the music marketing process for an Indie Pop artist. Indie pop is becoming more well-known due to its recreation of the generic indie pop sound; it's becoming increasingly admired as the popularity with this genre continues to grow. First and foremost, we concluded that our artists' target audience would be young adults, ages 16-21. Artists from this genre gain a lot of attention on social media platforms like Tik-Tok and Instagram. For the first step of our marketing process for our Indie Pop artist "Rye", my team decided to post "snippets" or mini trailers of his upcoming music video with the date of when it drops via Instagram and Tik-Tok- which we have created, and currently manage-. This engages his audience and we see lots of fan reactions. Additionally, it informs the public when songs will be released while getting fans excited. However before the song is released, our artist goes live on Instagram to get the fans even more excited while teasing the song, and engaging with fans a lot more as well. This creates a good, friendly image for our artist. On the Instagram live, he also announces that he will be doing a meet and greet pop up very soon in his home town, giving away his new collection of his merchandise.
For the first music video release, we have decided to recreate the story of how our artist truly fell in love with music and performing. This certainly allows fans to get to know our artist before the fame, and how his passion for music has changed his life. My group decided to drop his song and music video two weeks after it was previewed on social media platforms. On March 4th at midnight, the song and music video was released and distributed through Youtube, Apple Music, and Spotify.
After we have fans going crazy for the drop of the song and music video, our marketing process doesn't stop there. We will have our artist post a special dance with his song in the background, creating a Tik-Tok dance trend; this promotes the song to even more people as they would like to hop on the dance trend with the song! Posting pictures of the "behind the scenes" of the music video will be a way for our artist thanking his fans for making his passion for music a blessing in his life; we believe this is a great marketing technique to keep engaging with his fans throughout his career.
